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Thursday, November 30 • 9:30am - 10:15am
Discover Better Products and Services - Design by Discovery

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Two common situations lead to bad software‹the project team isnt aligned on the problem or the customer isnt involved in the design process. Either way, you end up with a product that the business didnt ask for, the tech team struggles to deliver, and customers dont want. So, how do you increase confidence in the direction of your product and work together to build innovative solutions that bring the business, technology, and customers together? Garren DiPasquale and Matt Wallens introduce, a process to understand business goals and customer needs. It isnt about designing screens or coming up with a final solution. Rather, its an efficient way for a project team to gain a shared understanding, explore ideas, and develop a design direction. Using a combination of techniques from design thinking, service design, and agile, Design by Discovery helps teams unearth the why before the how. When you have a clear team understanding of your design objectives, goals, and principles, you can deliver products and services that customers love. Leave this session informed, energized, and prepared to apply this knowledge to your projects.

avatar for Garren DiPasquale

Garren DiPasquale

Co-Founder, Artifact
Garren DiPasquales experience with the design process leads to identifying problems and developing creative solutions that serve a purpose. His process and creative thinking skills have allowed him to design and develop innovative applications and user experiences for clients, including Bank of America... Read More →
avatar for Matt Wallens

Matt Wallens

President, 80 Watts
For more than twenty years, Matt Wallens has researched and designed products for web, desktop, and mobile, and guided clients through project discovery, strategy, and functional design. He works with small to medium-sized businesses and digital agencies to design usable products... Read More →

Thursday November 30, 2017 9:30am - 10:15am EST
Room 217CD